Experience
Focus on real users and create value that can be felt and sustained.
03 · Studio
Freedom is not the absence of limits.
It is knowing why we choose.
FREE STUDIO DESIGN
Discover, elevate, and make complexity clear.
FSD sees design as a process of discovery and elevation. We do not begin with a preset style. We observe the place, understand the people, unpack the operational ambition, then bring strategy, space, aesthetics and technology toward one distinct answer.
Leaders in interior design, FF&E and art, and building systems work as one studio. Key decisions are made across disciplines so the creative idea remains intact from concept through opening and use.
How we work
Professionalism
Discipline leaders hold depth, quality and key decisions.
Creativity
Never repeat the answer; respond to every project with a new point of view.
Communication
Align client, consultants, operators and site teams behind one ambition.
Core team
Discipline leadership, shared responsibility.
01Creative Director · Partner
Fifi Xu
With more than a decade of diverse interior design experience, Fifi focuses on hospitality, workplace and real estate. She sees design as a process of discovery and elevation, improving the relationship between people, space and the city.
02Design Director · Partner
Changjiang Yu
Changjiang brings more than a decade of experience in residential and clubhouse design. He translates Chinese cultural elements through contemporary art, balancing function, technology, commercial value and aesthetics.
03FF&E Director · Partner
Xinwen Zhang
Xinwen has ten years of experience in hospitality and real-estate FF&E and art. Across five-star hotels and developments, she connects commercial value with aesthetic experience through material, furniture and art.
04Technical Director
Wei Wang
Wei brings twelve years of MEP consulting and large-project experience, covering concept systems, drawing review, construction documentation and project management, with strong knowledge of international five-star hotel standards.
Let’s define what the project can become.
Contact FSD ↗